From apparels to accessories, everything is done with handmade processes.
Unlike industrial, machine-made products, PREFER goods embody the Ineffable warmth of handcrafted products.
Every aspect of the PREFER brand strives toward creating a work of art that will make a lasting impression on our customer.
Lohas is about a healthy treatment of ourselves and our environment. In terms of our style, we seek to make garments that allow the customer to experiment with their look, so each PREFER garment can itself embody the ideal of conservation.
At PREFER, we take inspiration from the idea of the 'Urban Bohemian' with an eye towards empowering individuals to take control of their own look. A bohemian fashion represents freedom, rebellion, and uniqueness, combined with a carefree sense of playfulness and experimentation.